D’ieteren (SEAT - CUPRA) was supposed to reveal its new high-end car brand cupra during the brussels motor show of 2021, were it not for covid-19 and the cancellation of this year biggest car event in belgium. Lunaus, your digital hub to the rescue!virtual 360° three-dimensional showrooms with multimedia tags, user friendly interfaces, customized 360° spinning cars, configurating interior and exterior designs, live chat with cupra dealers and online test drives were installed in onewell-structured web app. This intuitive and innovating web experience is unseen and aims for the long run since you can continueusing it after the motor show and the launch is done. on top of it all, the web app uses tracking tools to generate marketingdata to monitor, retarget and convert potential buyers.
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